What matters in today's business ...

The evolving digital world is the most exceptional opportunity we are facing: The unique chance of creating a different future for the next generation. 

Sometimes it is supposed that time changes things, which is only partly true. Faced with a series of great opportunities, we have to anticipate and exploit.  Bringing out the best of organizations and people, facing the challenges of rapidly changing business environments, ensuring sustainable success for a prosperous future in a professional way. 


Being an entrepreneur for over 20 years, start-up business angel, and strategy expert, I gained vast experience in different duties and industries, which I want to contribute to your business.                                                                        

  Aline Eibl 

What matters in today's world ...

Rethink globalisation

The world is creation

"Globalisation allows us to use the whole world for the purpose of creating something new." Inspired by Jose Santos at INSEAD Advanced Strategy for Directors I finally realized, that globalization is something different today. While most of us still think that “the world is a market and the “world is a factory”, today for the first time, billions of people are connected and the world is here to create. This global world is emerging, is shaping and we do not exactly know what it will be. Global is not about being the same, it is about being united. 

Digital disruption

Evolution instead of revolution

Digital does not have to be disruptive. Digital transformation is just another way of modernizing our model. Mistakes when undergoing digitalization are being made if digitalization is seen primarily about technology. Digital is about strategy and about organization to reinforce your core talents.   

Artificial Intelligence

Reconnect with the principles of philosophy

"We know more than we tell - so does AI." Amazing lecture on AI by Theodoros Evgeniou, Professor of Decision Science and Technology Management. The question is no longer about big data. That is a given thing. AI surpassed the human error rate already by mid-2015. Today's question is how to root out hidden biases in AI. It is all about ethic and therefore about organization to integrate it. As for the first time, it is possible that a computer who learned from a computer makes the decisions, it is also about liabilities for these decisions.


One short remark 

Transformation - disruptive or evolving is all around us. We need to understand that the pace has changed exponentially. We will never be that slow.again. Leadership matters. But at the same time, the harm of leadership is increasing. 

Governance and leadership in a volatile world are a delicate issue., as the whole market can turn on a tweet. 

The next big thing

 Strengthen the physical

Digitalization is just the first step. The next big thing goes far beyond and is the way we should think ahead: Personalization. Not just digital but customized for each single customer.

Furthermore digital will become far more personal. An interaction that leads to a new word "phygital" - a hand in hand combination of "physical" and "digital".

Directors Forum 

Boards need to handle change at fast pace

Energised after spending two days at INSEAD Directors Forum with old and new friends, I would like to commend on the topic "Boards Renewal for Transformational Governance". While executives create value and take risks, boards mitigate the risks and protect the value. What does this mean for boards today? For small evolving companies it means to stabilize, whereas for most of the companies the role turns from protect to change. A growing number of boards is part of the strategy process and transformational issues. Therefore boards must self-renew themselves according to the strategic challenges. After they transformed themselves they can do reverse lessons. 




enhancing your board

"Success isn't just about what you

accomplish in your life; 

it's about what you inspire others to do."

My contribution to a board

Bringing entrepreneurial spirit on the table, I concentrate on strategy with digital acumen. I combine corporate governance skills with entrepreneurial experience, being familiar with the evolving digital world. 

Strong at building on ideas as well as bringing up new aspects, insights, and creative ideas. Reviewing, developing, assessing, and creating a strategy in times of disruptive change, digitalization, AI, and a new form of globalization by blending entrepreneurial, start-up, digital, technical, advisory and governance know-how. Naturally bringing calm into stressful situations and keep a cool head in difficult situations by analyzing, questioning, making an action plan, and communicating.


INSEAD Advanced Strategy for Directors (ASD)

INSEAD International Directors Programme (IDP-C)



for business that matters

“Experience tells you what to do; confidence allows you to do it.”

My services in consultancy

A successful advisory is like a lighthouse you will follow to a place you wouldn't go by yourself. New options are always suspect, and usually opposed, without any other reason, but that they are not already familiar. Caring is thereby an essential behavior. 


Reliable and discrete, I work with an extended network, standing by your side. I am active in bringing in new aspects, communicating constructively, exchanging ideas and opinions, building trustworthy relationships, and help businesses evolve.


I give advice and work hands-on whenever necessary, mastering growth, overcoming challenges, changing your business, whenever you need practical and human input or need a sparring partner with absolute discretion. Respecting your demand, I remain invisible in the background pulling the knots or stand in the front row. 


Specialized in

  • Strategy with digital acumen – developing a framework for sustainable growth

  • Scaling-up companies

  • Initiating board and committees of non-executives as an extra resource for your business 

  • Connecting people around the world for expert input

  • Company sale, company closure


untold stories to be told 

"If you want to go fast, go alone.

  If you want to go far, go together."


Develope business for the better

Empowering and promoting entrepreneurs to make an impact on the future we want to live in, counts for me. Always an eye on global interconnections, I believe the deeper meaning of success is creating a business that makes all our lives more comfortable, more joyful, and the whole environment and ecosystem a better world.


Adding entrepreneurial know-how and a broad network to brilliant ideas and dedicated minds creates a good chance for success. Building personal connections, facilitating exchange, mentoring, promoting, governing, and steering.


The challenge is to detect high potential innovations, get an idea working, support them in going to market, and to scale-up innovative businesses. Allowing local start-ups to scale globally is essential, as the world is already a very unified place. Everything happens literally at the same time all around the world, and the best people should be connected. Linking them and open access to global ideas and interconnecting their networks is the direction that counts for me. 


About me

long story short

"In all you think, be clear,

  In all you're talking about, be true,

  In all that you are, be you."

I share knowledge and engage in dialogue

  • Certified non-executive director for the board of directors 

  • Start-up advisor and business enabler 

  • Focus on strategy with digital acumen for scaling-up.

  • 20 years of successful entrepreneurship 

  • Giving supportive impulses, generating benefits, facilitating future, enriching thinking processes, and developing people.

  • Motivational and enhancing a good team spirit 

What defines me and drives me


Growing up in an entrepreneurial environment, I took the responsibility of the family company, being the CEO, initiating, and managing turnaround and scaling up. Anticipating change in the industry and seeing the limits of the business model coming, I took the road to an exit. In parallel, I founded a start-up, where I also mastered an exit after two years.


To sum it up, I experienced building and growing a company at a fast pace, the daily struggle of an entrepreneur, and what counts in business. A skillset, I, want to provide to a more significant number of companies. Therefore I went further, building up the board of directors knowledge, diving deeper into the digital world, and the start-up ecosystem to contribute to entrepreneurs and businesses.  

My core values


  • Independence, integrity, and respect

  • Responsibility and trustworthiness 

  • Competence paired with dedication (cool-headed and warm-hearted) 

  • Realism and fairness

  • Foresight and mindful awareness



 get in touch