What matters in today's business ...

When everything is uncertain, everything that is important becomes clear: The evolving digital world is the most exceptional opportunity we are facing. Together with the need to embrace ESG (environmental, social, governance) principles, we are facing the unprecedented chance of creating a different future for the next generation. 


The future imperative is purpose and profit. ESG can have a warm and fuzzy connotation, but these are not "feel good" topics anymore, but are legitimate operational issues, ensuring and creating long-term value. 


Sometimes it is supposed that time changes things, which is only partly true. Faced with a series of great opportunities, we have to anticipate and exploit to bring out the best of organizations and people, facing the challenges of rapidly changing business environments, ensuring sustainable success for a prosperous future in a professional way.


Being an entrepreneur for over 20 years, start-up supporter, and strategy expert, I recognized that the drivers for purpose and value are changing. The ESG imperative will have a profound impact on strategy and has to be fully integrated.

  Aline Eibl 

What matters ...

Boards with foresight know their responsibility

ESG is a business case

In the wake of the new century, a significant change is emerging, as we all need to find new ways to measure value and performance. ESG is imperative to embrace in these times of change. Adapting quickly to the challenges we face ahead is key for future value creation. It is not a wellbeing factor anymore. Ignoring ESG factors will limit the access to capital, present incomputable risk and will jeopardise the licence to operate. It is time to rebuild our businesses and economies differently.

Rethink globalisation

The world is creation

"Globalisation allows us to use the whole world for the purpose of creating something new." Inspired by Jose Santos at INSEAD Advanced Strategy for Directors I realized, that globalization is different today. While most of us still think that “the world is a market and the “world is a factory”, today for the first time, billions of people are connected and the world is here to create. This global world is emerging, is shaping and we do not exactly know what it will be. Global is not about being the same, it is about being united. 

Digital disruption

Evolution instead of revolution

Digital does not have to be disruptive. Digital transformation is just another way of modernizing our model. Mistakes when undergoing digitalization are being made if digitalization is seen primarily about technology. Digital is about strategy and about organization to reinforce your core talents.   

Artificial Intelligence

Reconnect with the principles of philosophy

"We know more than we tell - so does AI." Amazing lecture on AI by Theodoros Evgeniou, Professor of Decision Science and Technology Management. The question is no longer about big data. That is a given thing. AI surpassed the human error rate already by mid-2015. Today's question is how to root out hidden biases in AI. It is all about ethic and therefore about organization to integrate it. As for the first time, it is possible that a computer who learned from a computer makes the decisions, it is also about liabilities for these decisions.

People, purpose, profit 

A legitimate operational issue

ESG can have a warm and fuzzy connotation, mainly the "social" in it. But these are not "feel good" issues. Delivering positive impact and mitigating harm is increasingly vital to competitive advantage and long-term prosperity.

Employees, people, communities and society matters. Businesses will have to  present a value-purpose-compass to attract talent and investors. Both are increasingly sensitive to their social values to be reflected. 

ESG involves tough decisions and trade-offs, as it has a transformational impact on a company's strategy. 


One short remark 

Transformation - disruptive or evolving is all around us. We need to understand that the pace has changed exponentially. We will never be that slow.again. Leadership matters. But at the same time, the harm of leadership is increasing. 

Governance and leadership in a volatile world are a delicate issue, as the whole market can turn on a tweet. 

The next big thing

 Strengthen the physical

Digitalization is just the first step. The next big thing goes far beyond and is the way we should think ahead: Personalization. Not just digital but customized for each single customer.

Furthermore digital will become far more personal. An interaction that leads to a new word "phygital" - a hand in hand combination of "physical" and "digital".

Directors Forum 

Boards need to handle change at fast pace

Energised after spending two days at INSEAD Directors Forum with old and new friends, I would like to commend on the topic "Boards Renewal for Transformational Governance". While executives create value and take risks, boards mitigate the risks and protect the value. What does this mean for boards today? For small evolving companies it means to stabilize, whereas for most of the companies the role turns from protect to change. A growing number of boards is part of the strategy process and transformational issues. Therefore boards must self-renew themselves according to the strategic challenges. After they transformed themselves they can do reverse lessons. 




enhancing your board

"Success isn't just about what you

accomplish in your life; 

it's about what you inspire others to do."

My contribution to a board

Bringing entrepreneurial spirit on the table, I concentrate on strategy with digital acumen and sustainable value by the integration of ESG. I combine corporate governance skills with entrepreneurial experience, being familiar with the evolving digital world.


Strong at bringing up new aspects and insights by questioning, analyzing, reframing, and communicating. Thereby focusing on strategy, that integrates the sustainability imperative, disruptive change, digitalization, AI, and a new form of globalization by blending entrepreneurial, start-up, digital, technical, ESG, advisory, mentoring and governance know-how. Naturally bringing calm into stressful situations and keep a cool head in difficult situations.

INSEAD Advanced Strategy for Directors (ASD)

INSEAD International Directors Programme (IDP-C)



for business that matters

“Experience tells you what to do; confidence allows you to do it.”

My services in advisory

A successful advisory is like a lighthouse you will follow to a place you wouldn't go by yourself. 

New options are always suspect, and usually opposed, without any other reason, but that they are not already familiar. Caring is thereby an essential behaviour.


Reliable and discrete, I work with an extended network, standing by your side. I am active in bringing in new aspects, communicating constructively, exchanging ideas and opinions, building trustworthy relationships, and help businesses evolve.


I give advice and work hands-on whenever necessary, integration ESG principles, overcoming challenges, changing your business, whenever you need input or need a sparring partner.



untold stories to be told 

"If you want to go fast, go alone.

  If you want to go far, go together."


Develop business for the better

Empowering and promoting entrepreneurs to make an impact on the future we want to live in, counts for me. Always an eye on global interconnections, I believe the deeper meaning of success is creating a business with purpose, making a positive impact on people, community and society, as well as tackles environmental implications. 

Adding entrepreneurial know-how and a broad network to brilliant ideas and dedicated minds creates a good environment for success. Building personal connections, facilitating exchange, mentoring, advising, and governing. 


The challenge is to detect high potential innovations and people, get an idea working, support them, help them create a more holistic approach and to grow innovative businesses. Allowing local start-ups to scale globally is essential, as the world is a very unified place. Everything happens literally at the same time all around the world, and the best people should be connected. Linking them and open access to global ideas and interconnecting their networks is the direction that counts for me.


Integrating ESG into the strategy is, therefore, not just a wellbeing topic anymore. It will have a growing influence on attracting talent and an even stronger one on finding investors.


About me

long story short

"In all you think, be clear,

  In all you're talking about, be true,

  In all that you are, be you."

I share knowledge and engage in dialogue
  • Certified non-executive director for the board of directors 

  • Start-up advisor and business enabler

  • Focus on strategy with digital acumen integration the principles of ESG

  • Over 20 years of successful entrepreneurship 

  • Giving supportive impulses, generating long-term value, facilitating future, enriching thinking processes, and developing people.

  • Motivational and enhancing a good team spirit

What defines me and drives me

  • Independence, integrity, respect and transparency

  • Relationship and trust

  • Responsibility and long-term thinking

  • Competence paired with dedication 

  • Realism, fairness and mindful awareness



 get in touch